Hey I wanna post too. Here's my question: what's up with Toaster Stroodles? I dunno if that's how you spell the name but if you sound it out you should know what I'm talking about. But seriously, they market the things by telling you that you put the icing on yourself and they say it like it's a good thing. If I can choose between putting icing on myself and not putting icing on myself, I'll go with not. Plus you more or less have to toast a Toaster Stroodle (note the name), whereas toasting a poptart is indeed optional. I'm in a hurry and I need a quick breakfast. Boom. Poptarts win. Honestly though I don't really ever eat either brand.